Makampani opanga mafashoni ndi zovala atenga njira zina zosangalatsa chaka chatha. Zina mwazinthu izi zidayambika chifukwa cha mliri komanso kusintha kwa chikhalidwe komwe kumatha kukhala ndi zotsatira zokhalitsa kwazaka zikubwerazi.
Monga wogulitsa m'makampani, kukhalabe odziwa za izi ndikofunikira. Mu positi iyi, tigawa 9 mwazomwe zili pamwamba pa mafashoni ndi zovala tisanalowe muzoneneratu za 2021 zamakampani. Tidzamaliza pokambirana maupangiri abwino kwambiri ogulitsira zovala pa Alibaba.com.
Tiyeni tiwone ziwerengero zamakampani ofulumira kuti tiyambe.
M'ndandanda wazopezekamo
- Makampani opanga mafashoni pang'onopang'ono
- Zotsogola 9 zapamwamba pamakampani azovala ndi zovala
- Zolosera zamakampani azovala ndi zovala za 2021
- Malangizo ogulitsa zovala pa alibaba.com
- Malingaliro omaliza
Makampani opanga mafashoni Pang'onopang'ono
Tisanalowe m'makampani opanga mafashoni ndi zovala, tiyeni tiwone mwachangu chithunzithunzi chamakampani padziko lonse lapansi.
- Makampani opanga mafashoni othamanga padziko lonse lapansi akuyenera kukhala 44 biliyoni USD pofika chaka cha 2028.
- Kugula pa intaneti pamakampani opanga mafashoni kukuyembekezeka kufika 27% pofika chaka cha 2023 pomwe ogula ambiri amagula zovala pa intaneti.
- United States ndiyomwe ikutsogolera pamsika wapadziko lonse lapansi, ndi msika wamtengo wapatali wa 349,555 miliyoni USD. China ndi yachiwiri yachiwiri pa 326,736 miliyoni USD.
- 50% ya ogula B2B amatembenukira ku intaneti akamafunafuna mafashoni ndi zovala.
Lipoti la Viwanda 2021
Mafashoni ndi Zovala
Onani lipoti lathu laposachedwa la Fashion Industry Report lomwe limakudziwitsani zaposachedwa kwambiri zamakampani, zinthu zomwe zikuyenda bwino, ndi maupangiri ogulitsa pa Alibaba.com
Zotsogola 9 zapamwamba pamakampani azovala ndi zovala
Monga tanenera, msika wapadziko lonse wa mafashoni ndi zovala zasintha kwambiri chaka chatha. Tiyeni tiwone mayendedwe 9 apamwamba kwambiri pamakampani awa.
1. ECommerce ikupitilira kukula
Kugula pa intaneti kwakhala kotchuka pakati pa ogula kwazaka zingapo, koma ndi zotsekera zokhudzana ndi COVID, masitolo adakakamizika kutseka kwa miyezi yambiri. Tsoka ilo, kutsekedwa kwakanthawi kwakanthawi kunakhala kokhazikika chifukwa masitolowa sanathe kutenga zotayikazo ndikubwereranso.
Mwamwayi, eCommerce inali itayamba kale kukhala chizolowezi mliriwu usanachitike, kotero mabizinesi ena adatha kupulumuka posamukira ku eCommerce pafupifupi. Pakadali pano, palibe maubwino ambiri oti mabizinesi abwererenso kugulitsa njerwa ndi matope, kotero ndizotheka kuti eCommerce ipitilira kukula.
2. Zovala zimakhala zopanda jenda
Lingaliro la jenda ndi "zoyenera" zozungulira zomanga izi zikusintha. Kwa zaka mazana ambiri, anthu aika amuna ndi akazi m’mabokosi aŵiri osiyana. Komabe, zikhalidwe zambiri zikusokonekera ndipo anthu ayamba kuvala zovala zomwe amamva bwino m'malo motengera zomwe adapatsidwa chifukwa cha kugonana kwawo.
Izi zayambitsa kupanga zovala zambiri zopanda amuna. Pakadali pano, pali mitundu yochepa chabe yopanda jenda, koma mitundu yambiri ikuphatikiza mizere ya "Basics" ya unisex. Zina mwazinthu zodziwika bwino zopanda jenda ndi monga Blindness, One DNA, ndi Muttonhead.
Zoonadi, makampani ambiri a mafashoni amagawanika kukhala “amuna,” “akazi,” “anyamata” ndi “asungwana,” koma kusankha kwa anthu ogonana ndi amuna kapena akazi okhaokha kumapangitsa anthu kupeŵa zilembozo ngati akufuna.
3. Kuwonjezeka kwa malonda a zovala zabwino
COVID-19 yasintha momwe anthu ambiri amakhalira. Ndi achikulire ambiri akusamukira ku ntchito zakutali, ana amasamukira kumaphunziro akutali, komanso malo ambiri otsekedwa, anthu akhala akuwononga nthawi yambiri kunyumba. Popeza anthu akhala kunyumba, pakhala kuwonjezeka kwakukulu kwa malonda a masewera1 ndi zovala zopumira.
mu Marichi 2020 zidakwera 143%.2 mu malonda a pajama pamodzi ndi kuchepa kwa 13% kwa malonda a bra. Anthu anayamba kuika patsogolo chitonthozo pambuyo pa mleme.
Pofika kotala yomaliza ya 2020, ogulitsa mafashoni ambiri adayamba kuzindikira kuti chitonthozo chidakhala chofunikira. Iwo adakonza kampeni yawo kuti atsindike zinthu zabwino kwambiri zomwe zilipo.
Popeza mabizinesi ambiri akupitilira kulola anthu kugwira ntchito kunyumba, ndizotheka kuti izi zitha kukhalapo kwakanthawi.
4. Makhalidwe abwino komanso okhazikika ogula
M'zaka zaposachedwa, anthu ambiri abweretsa chidwi ku nkhani zamagulu zomwe zimakhudzana ndi mafashoni, makamaka pankhani ya mafashoni othamanga.
Poyambira, zinyalala za nsalu3 zakwera kwambiri chifukwa cha momwe ogula amawonongera ndalama. Anthu amagula zovala zambiri kuposa momwe amafunikira, ndipo matani mabiliyoni ambiri amathera mu zinyalala chaka chilichonse. Pofuna kuthana ndi zinyalalazi, anthu ena amadalira mitundu yomwe imapanga zinthu zapamwamba kwambiri zomwe zimayenera kukhala kwa nthawi yayitali kapena zomwe zimagwiritsidwa ntchito popanga zovala zawo.
Nkhani ina ya makhalidwe abwino yomwe nthawi zambiri imabuka ndiyo kugwiritsa ntchito thukuta. Lingaliro lakuti ogwira ntchito m’mafakitale amalipiridwa makobidi kuti azigwira ntchito m’mikhalidwe yovuta kwambiri silimakondweretsa ambiri. Pamene chidziwitso chikubweretsedwa kuzinthu izi, ogula ambiri akukondera mitundu yomwe imagwiritsa ntchito malonda achilungamo4.
Pamene anthu akupitiriza kusintha moyo wawo kukhala wokhazikika ndi zina zotero, izi zikhoza kukhalapo kwa zaka zambiri.
5. Kukula kwa "ReCommerce"
Chaka chatha, "ReCommerce" yakhala yotchuka kwambiri. Izi zikutanthauza kugula zovala zomwe zagwiritsidwa kale ntchito m'sitolo yogulitsira zinthu, malo ogulitsa katundu, kapena mwachindunji kwa wogulitsa pa intaneti. Ogula kumisika ya ogula monga LetGo, DePop, OfferUp, ndi misika ya Facebook athandiziradi machitidwe a "ReCommerce".
Zina mwa izi zikugwirizana ndi kusintha kwa kugula zinthu zachilengedwe ndi kuchepetsa zinyalala, koma "kukweza" ndi kubwezeretsanso zidutswa zakale zakhala zikuchulukirachulukira. Upcycling ndi pamene wina atenga chovala ndikuchikonzanso kuti chigwirizane ndi kalembedwe kawo. Nthawi zina, izi zimaphatikizapo kufa, kudula, ndi kusoka zovala kuti apange china chatsopano.
Kukopa kwina kwakukulu kwa ReCommerce kwa ogula ndikuti atha kupeza zovala zogwiritsidwa ntchito pang'ono pang'ono pamtengo wogulitsa.
6. Mafashoni odekha amatenga malo
Anthu ayamba kunyoza mafashoni othamanga chifukwa cha zotsatira zake zokhudzana ndi kukhazikika ndi ufulu wa anthu. Mwachilengedwe, fashoni yapang'onopang'ono ikukhala njira yodziwika bwino, ndipo ma brand omwe ali ndi ulamuliro mumakampani opanga mafashoni akupita patsogolo kuti asinthe.
Zina mwa izi zimaphatikizapo mafashoni "osasintha". Osewera akuluakulu m'malo a mafashoni atsimikiza kuti asiya kutulutsa masitayelo atsopano a nyengo chifukwa njira imeneyi mwachilengedwe idatsogolera ku mafashoni othamanga.
Pakhala pali kutulutsidwa mwadala kwa masitayelo omwe kale ankagwiritsidwa ntchito mu nyengo zina. Mwachitsanzo, zojambula zamaluwa ndi pastel nthawi zambiri zimagwirizanitsidwa ndi mizere ya mafashoni a masika, koma mitundu ina yaphatikizirapo zojambulazo pakutulutsa kwawo kugwa.
Cholinga chopanga mafashoni osagwirizana ndi nyengo ndi kutsutsana ndi nyengo ndikulimbikitsa ogula ndi opanga ena kuti alole zidutswa kuti zikhalebe mu sitayilo kwa miyezi ingapo. Izi zimalola ma brand kupanga zidutswa zamtengo wapatali zokhala ndi ma tag apamwamba omwe amayenera kukhala ndi nyengo zingapo.
Zidzakhala zosangalatsa kuwona momwe izi zikuyendera mtsogolo chifukwa mitundu yambiri yamafashoni sanatsatire izi. Komabe, popeza atsogoleri amakampani achitapo kanthu, mabizinesi ambiri atha kutsata zomwe zikutsogolera.
7. Kugula pa intaneti kumasintha
Kugula pa intaneti kwafala kwambiri m'zaka zaposachedwa, komabe, ogula ambiri amazengereza kugula zovala pa intaneti chifukwa akufuna kuwona momwe chinthucho chikukwanira. M’chaka chatha, taona kukwera kwaukadaulo komwe kumathetsa vutoli.
Ogulitsa pa eCommerce akukonza zogulira pa intaneti mothandizidwa ndi zenizeni zenizeni komanso ukadaulo wowonjezera. Matekinoloje onsewa amapatsa ogula mwayi wogwiritsa ntchito chipinda choyenera kuti awone momwe katunduyo angawonekere m'moyo weniweni.
Pali mapulogalamu ochepa omwe amathandizira mtundu uwu wa ziwonetsero. Tekinolojeyi ikukonzedwabe bwino, kotero ndizotheka kuti ogulitsa ambiri azigwiritsa ntchito m'masitolo awo a pa intaneti m'zaka zikubwerazi.
8. Kuphatikizidwa kumapambana
Kwa zaka zambiri, akazi olemera kwambiri akhala akuvutika kupeza mitundu yosiyanasiyana ya zovala zogwirizana ndi matupi awo. Mitundu yambiri idanyalanyaza azimayiwa ndipo idalephera kupanga masitayelo omwe amagwirizana ndi anthu omwe samavala zazing'ono, zapakati, zazikulu kapena zazikulu.
Body positivity ndi chikhalidwe chomwe chikukula chomwe chimayamikira matupi amitundu yonse ndi makulidwe. Izi zapangitsa kuti pakhale kuphatikizika kwambiri mu mafashoni malinga ndi kukula kwake ndi masitaelo omwe alipo.
Malinga ndi maphunziro opangidwa ndi Alibaba.com, msika wa zovala za amayi owonjezera-akazi ukuyembekezeka kukhala wamtengo wapatali pa 46.6 biliyoni USD pofika kumapeto kwa chaka chino zomwe zikuwirikiza kawiri zomwe zinali zamtengo wapatali zaka zitatu zapitazo. Izi zikutanthauza kuti akazi ochulukirapo ali ndi zosankha zambiri za zovala kuposa kale.
Kuphatikizidwa sikutha apa. Mitundu ngati SKIMS ikupanga zidutswa "zamaliseche" ndi "zandale" zomwe zimagwira ntchito kwa anthu ochulukirapo kuposa anthu okhala ndi khungu loyera.
Mitundu ina ikupanga zovala zophatikizika zomwe zimakhala ndi zovuta zosiyanasiyana zamankhwala zomwe zimafunikira zida zokhazikika, monga ma catheter ndi mapampu a insulin.
Kuphatikiza pa kupanga masitayelo omwe amagwira ntchito kwa anthu amitundu yambiri, makampani opanga mafashoni amawonjezera chiwonetsero chochulukirapo pamakampeni awo. Otsatsa ochulukirachulukira akulemba ganyu anthu amitundu yosiyanasiyana okhala ndi matupi osiyanasiyana kotero kuti ogula ambiri athe kuwona anthu omwe amafanana nawo m'magazini, pazikwangwani, ndi zotsatsa zina.
9. Zolinga zolipira zimakhalapo
Ogulitsa ambiri akupatsa ogula mwayi wolipira pambuyo pogula. Mwachitsanzo, wogula atha kuyitanitsa $400 ndikungolipira $100 panthawi yogula ndikulipira ndalama zotsalazo mumalipiro ofanana m'miyezi itatu ikubwerayi.
Njira iyi ya “Buy Now, Pay Later” (BNPL) imalola ogula kugwiritsa ntchito ndalama zomwe sakhala nazo. Izi zinayamba pakati pa mafashoni otsika, ndipo zikukwawa mumpangidwe ndi malo apamwamba.
Izi zikadali chinthu chatsopano kotero kuti palibe chidziwitso chochepa cha momwe izi zidzakhudzire makampaniwa pamapeto pake.
Zolosera zamakampani azovala ndi zovala za 2021
Ndizovuta kulosera momwe mafashoni ndi zovala zidzawonekera mu 2021 popeza tidakali pakati pa mliri. Pali zosatsimikizika zambiri ndipo anthu ambiri sakukhalabe monga momwe amakhalira, choncho n'zovuta kunena ngati khalidwe la ogula lidzabwereranso momwe linalili poyamba.5.
Komabe, pali mwayi wabwino kuti zomwe zikuchitika zokhudzana ndiukadaulo watsopano komanso wotsogola komanso chidziwitso cha anthu zipitilira kwakanthawi. Tekinoloje ipitilirabe kuyenda bwino, ndipo anthu adzayamikira kwambiri chidziwitso cha chikhalidwe cha anthu akamazindikira komanso kuphunzitsidwa pazovuta zapadziko lonse lapansi.
Malangizo pakugulitsa zovala pa Alibaba.com
Alibaba.com imathandizira kusinthana pakati pa ogula ndi ogulitsa ambiri pamsika wamafashoni. Ngati mukukonzekera kugulitsa zovala pa Alibaba.com, pali zinthu zingapo zomwe mungachite kuti muwonjezere kuwonekera kwa zinthu zanu ndikupanga malonda ambiri.
Tiyeni tiwone maupangiri angapo apamwamba pakugulitsa papulatifomu yathu.
1. Samalani ndi zomwe zikuchitika
Makampani opanga mafashoni nthawi zonse amasintha komanso akusintha, koma zina zomwe taziwona m'chaka chatha zitha kukhala zomwe zikubwera zaka zikubwerazi.
Kuphatikizika ndi zokonda zamafashoni okhazikika, mwachitsanzo, ndi njira ziwiri zomwe zimawunikira mtundu wabwino. Simungalakwe pophatikiza machitidwe ena okhudzidwa ndi anthu mubizinesi yanu.
Kuphatikiza apo, kuphatikizika kwa zenizeni zenizeni ndi zowona zowonjezera zitha kukuthandizani kuti mukhale othamanga ndi mabizinesi ena pamsika.
Simukuyenera kusintha ntchito yanu yonse kapena kusintha magwiridwe antchito anu kuti agwirizane ndi zomwe zikuchitika, koma kutsatira zomwe zili zatsopano mumakampani kungakupatseni mwayi wopambana mpikisano womwe ukunyalanyaza kutero.
2. Gwiritsani ntchito zithunzi za akatswiri
Imodzi mwa njira zabwino kwambiri zopangira zovala zanu kukhala zosiyana ndi zina ndikugwiritsa ntchito zithunzi zamaluso. Tengani nthawi yojambula zovala zanu pamitundu yosiyanasiyana komanso mosiyanasiyana.
Izi zikuwoneka zokongola kwambiri kuposa zovala zomwe zimayikidwa pa mannequin kapena photoshop pa chithunzi cha chitsanzo.
Mukatenga zithunzi zapafupi za seams ndi nsalu pamakona osiyanasiyana, zomwe zimapatsa ogwiritsa ntchito malingaliro abwino a momwe zovala zidzawonekera m'moyo weniweni.
3. Konzani zogulitsa ndi mafotokozedwe
Alibaba.com ndi msika womwe umagwiritsa ntchito injini yosakira kuthandiza ogula kupeza zinthu zomwe akufuna. Izi zikutanthauza kuti mutha kukhathamiritsa malonda anu ndi mafotokozedwe anu ndi mawu osakira omwe omvera anu akufuna.
4. Perekani makonda
Ogula ambiri amayang'ana zidutswa zosinthidwa, kaya zimabwera posankha mitundu kapena kuwonjezera ma logo. Khalani okonzeka kulandira ngati muli ndi zinthu zochitira zimenezo. Onetsani patsamba lanu lambiri komanso patsamba lazogulitsa zomwe mumapereka OEM kapena kukhala ndi luso la ODM.
5. Tumizani zitsanzo
Popeza pali mitundu yosiyanasiyana ya zovala zomwe zilipo (ndi zofunidwa) m'makampani opanga mafashoni, makasitomala anu angayamikire zitsanzo kuti athe kutsimikiza kuti akugula zomwe akufuna. Mwanjira imeneyo amatha kudzimva okha nsalu ndikuwona nkhani zenizeni zenizeni.
Ogulitsa ambiri amagwiritsa ntchito kuchuluka kwa dongosolo kuletsa ogula kuyesa kugula zovala paokha pa mtengo wambale. Mutha kuzungulira izi potumiza zitsanzo pamtengo wogulitsa.
6. Konzekeranitu
Konzekerani kuchulukirachulukira pakugulitsa zovala zanyengo pasadakhale. Ngati mumagulitsa malaya kumabizinesi omwe ali pamalo omwe nyengo yachisanu imayamba mu Disembala, onetsetsani kuti ogula anu ali ndi katundu mu Seputembala kapena Okutobala.
Ngakhale ngati ogula akulondolera ku mafashoni "opanda nyengo", pakufunikabe zovala izi pamene nyengo ikusintha chaka chonse.
Nthawi yotumiza: Mar-26-2021